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Silvia Hristova, Head of CRM, CT Interactive: We prioritise client care

Monday 26 de June 2023 / 12:00

2 minutos de lectura

(Sofia).- CT Interactive, a leading online gaming supplier, will showcase its latest solution during iGB Live, Amsterdam. The company’s top specialists will attend the event to present the products. Meet Silvia Hristova – Head of CRM.

Silvia Hristova, Head of CRM, CT Interactive: We prioritise client care

Silvia Hristova is a specialist who has been in the gambling industry for 10 years. She has extensive experience in both the B2C and B2B divisions. During her time in the B2C division, she led a customer service team. With her transition to the B2B segment, she has gone through all the stages: sales, technical, and aftersales. Silivia has a comprehensive understanding of certification processes, analyses, competition inquiries, and product research.

How did you become part of the team of CT Interactive?

Five years ago, I began my professional journey in the company, initially in a different department. However, after three months, I had the opportunity to join the esteemed team of CT Interactive. At first, the offer caught me off guard and posed a slight challenge, as I lacked prior experience in this particular field. Nevertheless, under the guidance of my direct manager, Lachezar Petrov, I swiftly acquired a comprehensive understanding of the business operations. His mentorship played a crucial role in equipping me with the knowledge and skills required to excel in my role. Now, five years later, my enthusiasm remains as strong as it was on the very first day.

What does your department deal with?

My department is responsible for overseeing all post-sales processes, ranging from tracking integrations to analyzing the achieved outcomes for each partner. Our primary objective is to comprehend the needs and challenges of our clients and deliver the most suitable solutions to address them. The convergence of this opportunity with client understanding consistently yields the best results.

What is your typical working day like?

It gives me great satisfaction to see the enthusiasm and positive energy of my colleagues every morning, which is why we always set aside time for a focused kick-off to the day. We then assign tasks that allow everyone to unleash their creativity and perform at the highest level. I supervise projects, analyse results with my colleagues, and draw up future plans and measures tailored to each individual client. Hand in hand with these responsibilities, we carefully prioritise client care. Regular meetings are organised with colleagues from other departments to ensure we are always aligned on all fronts.

What is your favourite part of your job?

When you are deeply passionate about your work and creative endeavours, it becomes immensely difficult to pinpoint a single favourite aspect. Behind the successful execution of any project lies a series of small but significant micro-projects. Each one brings new knowledge, experience, and confidence that I find truly invaluable. As sociable person, if I had to pick one cherished aspect, it would undoubtedly be communicating with our partners. Every conversation I have with them brings a radiant smile to my face.

What do you work on currently?

CT Interactive has included in its plans for 2023 an expansion of its market portfolio, focusing on the markets where our games are certified. Currently, in collaboration with colleagues from various departments, we are conducting analyses and carefully selecting the best games for each market, considering their distinct and specific characteristics. Our primary focus remains on delivering customer satisfaction by meeting their unique needs.

Moreover, there is another noteworthy project at CT Interactive, the successful implementation of which holds immense potential and promises numerous opportunities. I will reveal more details in due course, so please stay tuned for exciting updates. 

What are the key skills required for the job?

In business, passion and commitment are paramount. Skills can be acquired and improved over time with motivation, but the core foundation of loving what you do drives continued growth and success.

What's the biggest challenge you've faced at work?               

Every new and unfamiliar aspect is a welcomed challenge. Each product demands top-notch presentation, challenging me to excel, while each client brings a personal commitment, creating new opportunities to overcome. I don't try to label them or perceive them as big or small, but rather welcome them with open arms. It is through these challenges that I grow as a professional. Overcoming each one and achieving progress and results is my driving force.

What was your first job?

I have been working since the age of 15. My first job was in the tourism industry. I was genuinely happy and proud of the achievements I made at such a young age. 

What did you dream of becoming when you were little?

When I was little, I dreamed of becoming doctor, specifically a cardiac surgeon. The idea of saving lives and making a difference in people's health fascinated me. Though my career path eventually took me in a different direction, that childhood dream left a lasting impression on me.

What is your hobby outside of work?

My hobby outside of work is spending time with my family. I feel happiest when we are all together. I also enjoy reading books and travelling to discover new places and cultures.

Categoría:Others

Tags: CT Interactive,

País: Bulgaria

Región: EMEA

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